Applelec has exhibited in the last 6 editions of Surface Design Show. What brings you back to exhibit with us each year?
Surface Design Show is a fantastic event that brings together manufacturers and suppliers with architects and designers, as well as having the latest inspiring trends and ground-breaking products all under one roof.
Your stand is now located within Light School, our focus on lighting design, what target audience do you want to meet there?
Applelec’s target audience is within the architectural, lighting and interior design sectors and as Light School attracts such a large number of attendees from these fields, it’s a great opportunity for us to continue growing our presence within these industries.
The company has a showroom at the Business Design Centre. How do you link your stand and showroom during the Show?
Surface Design Show works really well for us with our permanent lighting showroom located at the Business Design Centre. For the event, we utilise our Light School stand to display our range of LED systems and invite attendees to discover more about these products by visiting our extensive lighting range in our showroom upstairs at the venue.
What are your main marketing objectives for 2018-2019 and how are you using the Surface Design Show/Light School to achieve these?
We’re delighted to now have available to the UK lighting market our range of OLED light panels. Our focus for 2018-2019 and at Light School will be on promoting this new lighting technology. Running alongside this, Applelec’s lighting showroom at the BDC will undergo a massive refurbishment to create a space dedicated to OLED, which will be open to visitors throughout the event.
Can you explain why a live event, such as an exhibition, is key to promoting your product and increasing your sales?
We’ve always found exhibiting at live events to be hugely beneficial as a way of putting our products in front of clients. For our stands, we always try and incorporate an interactive element so visitors can get ‘hands on’ to better understand how our LED systems can be integrated into lighting schemes.
Light School was launched to ‘educate’ architects and interior designers on lighting design - are you seeing a greater knowledge and interest in lighting by specifiers?
Light School is a great platform for Applelec to demonstrate our LED solutions such as LED Light Sheet and its suitability for back illuminating decorative surfaces. From this exposure and focus on the relationship between light and surface, we are definitely seeing our LED systems being utilised across more creative and unusual projects.
Applelec will be exhibiting again in Light School 2019 - will you have any new products to show next February?
For the 2019 Light School event, Applelec will be exhibiting our range of rigid and flexible OLED light panels. The concept for our stand will be to demonstrate what new possibilities OLED presents for lighting design due to the thin, lightweight structure of the panels. Our stand will also create the opportunity for visitors to experience first hand the human friendly characteristics OLED is renowned for.
How is the lighting market at the moment? How do you see this developing over the next couple of years?
The lighting market is constantly evolving, with new and technologically advanced products entering the market. With technology at the core of the majority of lighting, we believe connectivity and IoT will continue to increase in demand over the next couple of years, where lighting control and personalisation will become more and more convenient.
What future trends in lighting are you identifying going forward?
A future trend which is already emerging, is the demand for a light source that provides both human friendly characteristics as well as new possibilities in lighting design. As OLED features no glare or UV, produces lower blue light levels than non-organic LEDs and generates a low heat output, we believe this more human centric light source will only increase in popularity in the future.
What are you personally most looking forward to in the 2nd half of 2018?
With the launch of our range of OLED light panels, Applelec is looking forward to being a part of creative projects that utilise this lighting technology. Along with this, Applelec’s range of OLED luminaire products will be available to the UK lighting market later on in the year, which is an exciting new direction for us.
Ian Drinkwater - Managing Director