Why Exhibit at SDS27?

Surface Design Show (SDS) is the UK’s leading event for architectural surfaces and material innovation, bringing together the most influential architects, designers and specifiers shaping the built environment. Taking place from 2–4 February 2027 at the Business Design Centre, London, SDS offers a rare opportunity to connect face-to-face with a highly targeted, design-led audience actively sourcing new materials and solutions.

With over 6,000+ architecture and design professionals and 150+ exhibiting brands, SDS is a commercial platform for specification, discovery and business growth.

From facades to flooring, cladding to coatings, the show spans the full spectrum of materials used across the built environment, including:

  • Architectural surfaces and finishes
  • Interior and exterior materials
  • Sustainable and circular material solutions
  • Glass, metal, wood, stone and composites
  • Fabrics, wallcoverings and specialist coatings


 

Generate Leads. Build Relationships. Grow Your Brand.

6200+

visitors

51

different countries

84%

have purchasing authority

62%
top 100 architects

This is a hard-to-reach audience, actively looking for:

  • Innovative surface materials
  • Sustainable and future-facing solutions
  • New suppliers for live and upcoming projects

SDS is designed to support both immediate lead generation and long-term brand positioning within the architecture and design community.

Exhibiting enables you to:

  • Showcase new products to a specification-led audience
  • Reconnect with existing clients and partners
  • Build relationships with new architects and designers
  • Position your brand as a leader in material innovation
  • Gain visibility across a curated, design-focused environment


 

Meet our specifiers

Global Architecture / Engineering Firms AECOM, AHMM, Allies and Morrison, ARUP, Benoy, Buro Happold, Cundall, EPR Architects, Foster + Partners, Gensler, Hassell, Heatherwick Studio, HOK, HLW, Make Architects, Perkins & Will, PLP Architecture, Populous, Price & Myers, Scott Brownrigg, Sheppard Robson, SimpsonHaugh, Squire & Partners, Stanton Williams, Stantec, Stiff + Trevillion, tp bennett, Wilkinson Eyre Architects, Zaha Hadid Architects and more…   Interior Designers / Interior Design Studios 1508 London, Areen Design, Bannenberg & Rowell Design, Conran and Partners, David Collins Studio, Dexter Moren Associates, GA Design International, Goddard Littlefair, Hirsch Bedner Associates (HBA), JPA Design, KCA International, Kelly Hoppen Interiors, M Moser Associates, Morgan Lovell, MoreySmith, Richmond International, Russell Sage Studio, SHH Architecture & Interior Design, Studio Indigo, Studio Moren, Taylor Howes, Winch Design, Yoo and more…   Construction / Homebuilders / Property Developers / Real Estate Blackbird Development, Bouygues Construction, Braemore Construction Ltd, Deanhouse Group, Eden Living Properties Limited, Hutchison Property Group Ltd, Mace, Mase Real Estate, McLaren Construction, MFH Development Ltd, Mount Connaught Ltd, RR Developments, Savills, Smaart Developments Ltd, St George PLC, St James Residential Ltd and more…   Retail / Fashion / Luxury / Consumer Brands Argos, Astrid & Miyu, Bentley, Christian Dior, COS, Dunelm, Elemis, Footasylum, Fortnum & Mason, Harrods, Hawes & Curtis, Howdens, Hyundai, Loewe, Mango, Marks & Spencer, Mulberry, Next, Nobody’s Child, Pandora, Penhaligon's, Primark, Princess Yachts, River Island, Sainsbury’s, Selfridges, SharkNinja, Shell, Size?, Spar, Tesco, TK Maxx, Waterstones, Wickes, Wren Kitchens and more…   Travel / Hospitality / Leisure / Food / Beverage British Airways, Cheval Collection, Cineworld, Diageo, Greene King, Gymbox, Handpicked Hotels, Heathrow Airport, Hilton Worldwide, IHG (InterContinental Hotel Group), KFC, Maybourne Hotels,  MSC Cruises, PepsiCo, Premier Inn, Pret A Manger, Soho House, Starbucks, Tapas Brindisa, Technogym, Third Space, Wagamama and more…   Corporate / Finance / Media Bank of America, Bank of England, BBC, Berenberg, Bloomberg LP, BNP Paribas, BT, HP, J.P. Morgan, JLL, Lloyds Banking Group, Morgan Stanley, PwC, Samsung, Warner Bros. and more…   Cultural / Public Institutions / Public Sector / Other Bupa, Central Saint Martins, City of London Corporation, Francis Crick Institute, Goldsmiths, National Gallery, NHS, RIBA, Royal College of Art, Tate Gallery, UCL, University of the Arts London, and more…

 

Surface Design Show attracts senior architects, designers and specifiers from some of the most influential practices shaping the built environment. SDS26 attendees include:

Zaha Hadid Architects — Associate / Senior Designer / Materials Librarian | Foster + Partners — Architect / Materials Librarian | Gensler — Interior Designer / Strategy Director | Heatherwick Studio — Materials Librarian / Designer | Arup — Facade Engineer / Lighting Designer / Consultant | Central Saint Martins — Design Faculty & Researchers | UCL (The Bartlett) — Architecture & Materials Specialists | Royal College of Art — Design Researchers & Practitioners | Studio XAG — Creative Studio Leadership | Surface Matter — Materials Specialists | Ca Pietra — Product & Design Teams | Muraspec — Interior Surface Specialists | Orangebox — Workplace Design Experts | 50 Degrees Architects — Practising Architects | LS Studio London — Interior Architecture & Design


 

CONTACT OUR SALES TEAM TODAY

Jeff Downton
+44 (0)20 7886 3086
jeff.downton@montgomerygroup.com

 

George Fielder
+44 (0)20 7886 3105
george.fielder@montgomerygroup.com